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How DCM Powered the Success of Transparent Network
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How DCM Powered the Success of Transparent Network

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At DCM, we believe that powerful technology should be intuitive, reliable, and designed for scale. We’re proud to be the tech provider behind Transparent Network, a consortium of banks that provides a next-generation instant account-to-account payment service. Transparent Network banks recently delivered impressive results in a promo campaign.

Campaign Snapshot: Driving Engagement and Adoption

The Transparent Network promotional campaign aimed to introduce users to a new, seamless way to make bank payments. Despite being a new tool in a niche market, the results speak for themselves:

  • 12 million impressions
  • 3 million+ unique users reached.
  • 73,253 clicks (with a substantial payment conversion of 4%).
  • 62% repeat usage rate.
  • ≈ 40% of users provided feedback — a remarkably high response rate.
  • 89% of feedback was entirely positive.
    • What are the most common words users use to describe the payment method? “Convenient,” followed by “Beneficial” and “Fast.”

    A Solution That Works Across Demographics

    One standout insight is that over 90% of campaign users were aged 35 and above—a demographic often considered less open to new technologies. Yet, they adopted the Transparent Network tool with ease.
  • 86,2% reported no technical issues.
  • 74,3% immediately understood how to make a payment.
  • 77,4% said they would use the method again.
    • This confirms what we at DCM aim to prove daily: when technology is well-designed, it’s for everyone.

    What This Means for Banks

    Transparent Network — backed by DCM’s infrastructure — is not just a promotional tool. It’s a full-fledged, scalable solution that integrates with existing banking and retail ecosystems. Benefits for partner banks include:
  • Increased user retention and transaction frequency
  • Reliable performance at a real-world scale
  • A springboard for co-creating new digital financial services.

    • Perhaps most importantly, it allows banks to offer real value to their customers through innovative and secure tools.

    Ready to Build the Future of Payments?

    This campaign is just the beginning. At DCM, we’re excited to keep pushing the boundaries of what’s possible in banking or fintech — and to support forward-thinking platforms like Transparent Network.

    Please complete a brief form below to get access to the report.

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    DCM CORP LIMITED is a company incorporated in England and Wales and operates as a software development and SaaS solutions provider.

    DCM designs, develops, and licenses software products and provides related technical and support services.

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